WG eNews - Taiwan Bicycle Source (TBS)

Merry Christmas & Happy 2012 !   ...Top
     May your holidays be rich in love and friendship, and the year ahead be filled with joy and peace.
Specialized recognizes top Innovation Partners   ...Top
     On December 2nd, Specialized held its 8th Annual Innovation Partner Party to thank innovation partners for their contributions to the company's 2011 success. According to Specialized President Mike Synyard, the party marks another good year for the component maker, with strong sales performance and cycling sponsorships.

     Merida, Topkey, J.D Components, Very Impressive Product, Martec, Formula, A-Pro, Chia Cherne, Tektro, Velo, Kenda, Airace, Viscount, Gunior and Evergreen Marine were all recognized as top Innovation Partners at the party. Additionally, Hangzhou Zhongce Rubber was selected this year for the first time, the only winning enterprise in China.

     In addition to awards and the usual golf friendship tournament, Specialized organized an industry ride for the event, during which industry personnel enjoyed two cycling routes: Elite and Fun Ride.

     Addressing 2012, Executive Vice President Bob presented six working aspects to overcome the unique challenges of the coming year: Customer priority; customer -oriented benefits and demand; clear objective planning; purposeful project execution; innovative design; solid and trusting long-term relationships with partners; and shared cycling enjoyment.
Industry members come together to grieve Yukio Hori   ...Top
     Japan AKI Group Marketing and R&D Minister Yukio Hori has passed away. Following a memorial ceremony in Osaka, AKI Group and Yuki's family held an additional farewell ceremony in Taichung, Taiwan - a city Yuki often frequented on business trips. For the better part of the past two decades, Yuki was AKI Group's liaison to Taiwan, during which time he established a profound friendship with the Taiwanese industry. Taichung's Howard Prince Hotel was filled with Yuki's Taiwanese industry partners and friends the night of December 4th, who came to pay their respects.

     "We are too late to participate in Yuki's funeral in Japan, but his Taiwanese friends are here together to grieve," said FAIRLY BIKE President C.H. Chien. "We believe Yuki will bless his family and friends from heaven.'' Taiwan Johnson GM Edward Lin added, "Yuki was a hard-working and honest person. His death was a big loss to his family and to the bicycle industry - he is someone to learn from.'' DTC Ltd Taiwan GM Victor Sun, who knew Yuki for 25 years, was not surprised by the farewell's large attendance number. "His hearty smile was infectious. Yuki established a deep friendship with Taiwanese industry people, which is why so many attended his farewell ceremony." At the end of the farewell, Velo President Stella Yu proposed a toast as a final tribute to Yuki, and Yuki's family and AKI Corp CEO Aki Ninomiya thanked Yuki's Taiwanese friends for their attendance, friendship, love and concern.
Oxylane acquires stake in Storck ...Top
Oxylane Holding of France has acquired a 25% stake in German high-end bicycle maker Storck. Best known as the parent company of mass market sporting goods company Decathlon, Oxylane reportedly purchased the stake in Storck purely as an investment and a chance for the holding company to profit from the trending high-end bicycle market. According to Markus Storck, consumers needn't fear unnecessary changes spurred by Oxylane's investment. "Storck Bicycle will continue as an independent company. Our store concept will expand worldwide with dealers and distribution partners," he said. "Moreover we expanded our management team." In recent years, Storck has achieved an annual sales growth of over 20%, and was actively seeking new investors when Oxylane came along. With the 25% aquisition by Oxylane, previous shareholders have been dropped, leaving new owners Markus and Helena Storck with a stake of 75% (up from 62.4%). Storck has also hired Jens Buder as the new Head of R&D and a new sourcing manager, Fritz Fehner.
Accell acquires Van Nicholas   ...Top
     Accell Group N.V. announced last week that it has finalized talks on the acquisition of Van Nicholas, a Dutch maker of high-end titanium bicycles and frames. Following the acquisition of all shares, Van Nicholas will be managed by Accell Group subsidiary, Koga, with the aim to expand Van Nicholas' international market presence. Meanwhile, the Numansdorp-based company will retain its own brand name and identity. The acquisition is financed with Accell Group's own resources and according to a press release, will immediately make a positive contribution to its earnings per share.

     "Titanium is one of the most attractive materials for a high-quality frame, but it requires specialist knowledge. That is exactly what Van Nicholas has to offer," said Koga Managing Director Wouter Jager. "The brand has manifested itself as a major player in the high-end segment in a short period of time. The cooperation between Koga and Van Nicholas offers great synergies which enables us to accelerate international growth to our customers in the top-end segment who can now also choose titanium as an alternative for aluminum or carbon." Jan-Willem Sintnicolaas, founder and owner of Van Nicholas, is also pleased with the deal. "[This] enables me to fully focus on what I am really good at: Developing appealing titanium frames and bicycles. We have grown fast in the last few years in which I have spend a lot of time on management tasks. The acquisition ensures a long-term commitment between the brand and myself.'' He added, "For years, Accell Group proves to be the frontrunner in logistics and in the development of branding and marketing of high quality bicycles. With Koga there is a perfect match."
Scotland launches MTB website   ...Top
     Earlier this month, Scottish Minister for Commonwealth Games and Sport Shona Robinson welcomed the Developing Mountain Biking in Scotland website (www.DMBinS.com), which aims to encourage a projected 30% growth of the sport in Scotland within the next five years.

     "The Government is committed to making Scotland a healthier, wealthier, greener and successful sporting nation. Mountain biking helps contribute to all of these targets and is accessible to a large number of Scottish residents," said Robinson.

     In addition to info on routes, equipment, clubs, events and safety, DMBinS features resources on everything from how to develop trails to businesses. Supporters believe that by encouraging MTB riding, the website will also improve tourism and sustainability.

     "Scotland has amazing off-road mountain biking trails for all abilities and offers us a great opportunity to get outside and enjoy the magnificent Scottish countryside," says Graeme McLean, DMBinS project manager. "The website will make it easier for everyone to get on their bike and participate in this great activity."

Special Reports

Belgium postal service recalls 2,000 e-bikes   ...Top
     Belgium postal service Bpost has recalled their e-bike fleet due to risks associated with overheating batteries. Belgium newspaper De Morgen has so far reported two incidents affecting mailmen. The most recent took place in November, when a Bpost employee noticed smoke coming from his bike. After removal from the e-bike, part of the battery exploded. The preceding incident occurred last October when a battery melt-down ignited a serious fire at the Bpost office in Aarschot.

     According to Bpost spokesman Fred Lens, the batteries are the cause for concern, rather than the e-bikes themselves. Batteries have already been removed from 1,500 Bpost e-bikes and returned to a supplier for checkup - another 500 will also be checked in the coming period. Until the battery issue is resolved, Bpost mailmen will have to cycle the old fashioned way, or use the gas motorbikes and mopeds replaced by the e-bikes last April.

     The ETRA has responded to the recall with a press release emphasizing that electric bicycles are not dangerous in themselves. "Problems only arise if manufacturers do not respect the legal rules relating to production and transport due to a lack of information or a lack of professional integrity. The vast majority of electric bicycle manufacturers do observe these rules." The name of Bpost's e-bike supplier has not been disclosed.
US Forest Service partners with MTB documentary   ...Top
     According to a press release, the US Forest Service has officially partnered with new mountain bike documentary "PEDAL-DRIVEN: a bikeumentary" as part of an effort to bring light to the challenges user-built trails on protected land can create, such as resource damage and safety issues. The documentary explores the escalating conflict between mountain bikers and the federal land managers charged with protecting public lands.

     "This really is an international issue, and this partnership is a milestone," said producer Jeff Ostenson. "Becoming an official partner of the US Forest Service, combined with the active support of such major players in the bike industry, lends a great deal of credibility to the film as an advocacy tool for riding organizations here in the U.S. and public land agencies around the world." "PEDAL-DRIVEN: a bikeumentary" was created by Howell at the Moon Productions in affiliation with the IMBA. Sponsors include bike industry members Shimano and Specialized, among others. All net profits from the film will be donated to future sustainable trail building and land stewardship efforts.To see the trailer, visit pedaldriven.howellatthemoon.com/videostrailers.

Global Briefs

ETRA's lobby efforts see results   ...Top
     On December 5th, the Committee on the Internal Market and Consumer Protection (IMCO) in the European Parliament voted to adopt Wim van de Camp's draft report on the Commission's proposal for the review of the type-approval of motorcycles, according to an ETRA report. A number of amendments aimed at improving European technical regulations on electric bicycles have also been adopted.

     If the report and amendments come to fruition, pedelecs with assistance up to 25 km/h will be excluded from the type-approval without specification of a motor output limit (previously specified 250 W). Hence, all 25 km/h pedelecs would become subject to the Machinery and EMC directive and classified as bicycles instead of mopeds, regardless of motor output.

     Likewise, bicycles with an auxiliary motor that can propel the vehicle even if the cyclist is not pedaling would be excluded from the type-approval, provided their speed is limited to 25 km/h and their weight to 25 kg. Self-balancing vehicles such as Segway and light electric vehicles without a seat - with a speed limit of 25km/h - would also be excluded.

     The report still needs to be voted in Plenary, likely in March of 2012, and Council has to mark its agreement. According to ETRA, these advances are a result of its lobby efforts, based largely in the position that speed and not power is the determining safety factor of electric bicycles.
CTC Chief Executive to leave for ECF   ...Top
     A press release published last week by the CTC (The UK's National Cyclists' Organization) reveals that Kevin Mayne, the CTC's 14-year chief executive, will be leaving the organization to become director of Development for the ECF (European Cyclists' Federation) in the spring. According to Mayne, the decision to leave was a difficult one. "CTC is an organization made up of amazing people who share my passion for cycling and I am proud of all we have achieved together. My thanks go to our members and partners who have made it possible. Now I have a really exciting opportunity to take my experience at CTC and use it to help cycling organizations all over grow their influence." "This is a great personal achievement for Kevin and recognition of the way CTC's work for cycling in the UK is respected by our international partners,” commented David Cox, Chair of CTC Council. "I am delighted to see Kevin's career develop in this way and naturally wish him every success for the future. There will be many further opportunities to celebrate and congratulate Kevin in the coming months but I want to put on record my thanks for all he has done for CTC and cycling." Cox went on to say that although Mayne will be a hard act to follow, CTC will commence recruitment for another visionary leader shortly with an advertisement posted on www.ctc.org.uk/ vacancies and in other media.
Wiggle launches in Russian and Chinese   ...Top
     This month, Wiggle officially launched its website in Russian and Chinese, following a string of recent launches in Italian, Portuguese, and Dutch. Already available in English, French, German, Spanish and Japanese, this December's additions achieve a total of ten sites for the leading UK online bike retailer. Furthermore, currencies have been expanded to allow payment in Brazilian Real, Chinese Yuan, Swiss Francs, Russian Roubles and Taiwanese Dollars.

     "Wiggle is committed to ensuring that all of our customers find the site easy and convenient to use. We want it to be accessible to customers all around the globe," said Maddy Riordan, Wiggle's International Marketing Manager. “"China and Russia each represent a huge opportunity for Wiggle and we are excited about extending our offering to these important markets." She added, "2011 has been a memorable year in Wiggle's growth and popularity and we look forward to continuing the trend into what will be an exciting 2012." Over the past several years, Wiggle's popularity has spread from its home of the UK to more than 80 countries worldwide, earning the retailer several awards such as the Cross Border e-retail title at the e-Commerce Awards for Excellence last year. More recently, Wiggle was shortlisted for the Online Retailer of the Year Award at the Oracle Retail Week Awards 2012. Winners will be announced next March.

Exhibitions

China's first ever 29" MTB event slated for Christmas Day   ...Top
     WTB in conjunction with Format will sponsor China's first 29'' MTB race on December 25th. The Christmas day event, entitled ''WTB-Format 29er XC Challenge Festival'', is one way WTB is celebrating its 30th anniversary – and WTB believes this recreational and elite rider event will finally carry the 29er wave to the Mainland.

     ''We are delighted to be part of Format's 29'' event, and believe that this event will help fuel the growth of the 29'' market. It is a great opportunity for us to cement the WTB brand in the minds of Chinese consumers when they think about 29ers,'' says Chris Schierholtz, Marketing Manager of WTB. "Many of us at WTB have been enjoying the benefits of 29" wheels for years and look forward to sharing them with our fellow riders in China''.

     Format shares WTB's enthusiasm. ''We are determined to open up a new era for mountain biking in China and we are committed to the development of this industry. We are very excited to be working with WTB, pioneers in the 29er movement, and also KMC Chains and Promax to launch the inaugural event and promote our new 29er series of mountain bikes.'' A demo-fleet of Format 29'' bikes will be available at the Guangzhou event for aspiring riders in China to test ride and share their experiences on their social networks.

     The 29er event will be held in a forest park just outside the mega-city Guangzhou on a semi-technical 7km loop, raced around five times for a total of 35kms. An expert level rider should be able to complete the course in just over one hour, and there will be a substantial prize list for the top 15 riders, with the winner to collect 10,000rmb ($1,570USD). Actual course profiles, photographs, and other information will be released soon.
Beijing Bike Week premieres in March   ...Top
     Beijing's first bicycle industry-specific event, the inaugural Beijing Bike Week, will take place just before the Taipei Show next March. The event will include a bicycle display inside high-end shopping plaza Jinbao Place as well as brand presentations.

     Limited to 10 high-end/boutique road bike brands, the show will be held conference style, with focus group and Q&A sessions in both English and Chinese. In addition, the group of experts organizing the event will be providing one-to-one time with the brands on China market entry strategies and offer advice and strategic planning. Previous industry events in China such as China Cycle and the Asia Bike Show have focused on the surrounding areas of Shanghai. While these shows boast an impressive line-up of exhibitors and huge exhibition spaces, Beijing Bike Week aims to curate a smaller and higher quality event providing brands an opportunity to host seminars and product/brand feedback sessions directly for Chinese dealers and consumers.

     According to organizers, Chinese consumers think and operate differently to their overseas counterparts and require different approaches and strategies to win their interest. This event is aimed at squarely at helping brands to engage with the Chinese market through the portal of Beijing.

     Beijing Bike Week is open to industry and the general public, and promoted to Beijing's cycling consumers. For more information, visit www.beijingbikeweek.com
Taipei Cycle d&i awards registration closed ...Top
Registration for the first Taipei Cycle d&i awards 2012, organized by iF, closed December 20th. Winners in award categories including Bicycles, Components, Clothing and equipment for cyclists, and Accessories earn the right to use the award logo; participation in the awards ceremony; a spot at the Taipei Cycle d&i awards 2012 exhibition; online display on the iF, TAIPEI CYCLE, and TBEA websites; Special Documentation and additional press and marketing opportunities.To register or learn more, visit my.ifdesign.de/www/my_if/login.php?sprache=1
London Bike Show returns in January   ...Top
     Tickets are still on sale for the quickly approaching London Bike Show, to be held for the second time on 12-15 January 2012. Touted as one of the largest and most exciting cycling events in the UK, the London Bike Show will return to ExCeL Exhibition Center in Docklands, London. A single ticket will buy entry not only to the bike show, but also to the simultaneously running Outdoors Show, Active Travel Show and Tullett Prebon London Boat Show.

     Twice the number of exhibitors have already been projected for this year's event, which not only offers demonstrations and a chance to try out the latest bikes, but also entertainment by Europe's number one mountain bike freestyle team, the Animal Relentless Bike Tour; a brand new circuit; and the Cool Wall, a display handpicked by experts from the world of cycling. A wide range of experts and some of cycling's biggest stars, including former World Champion trials rider Martyn Ashton and fellow British stars Sam Pilgrim and Blake Samson will also attend London Bike Show 2012.

     One of the most unique additions to this year's event is the inclusion of London's first ever indoor international bike polo tournament. The London Bike Show have teamed up with the London Hardcourt Bike Polo association to host the competition, in which over 20 teams will fight to be crowned London Bike Show Champions. Visitors will also have a chance to try out bike polo for themselves, with guidance from experts on the bike polo taster pitch.

     For tickets and more information on the London Bike Show, visit www.thelondonbikeshow.co.uk/.
Show Director Andy Tomkins leaves Interbike   ...Top
     After 15 years with Interbike's parent company Nielsen, Show Director Andy Tomkins will resign on December 30th to pursue other professional opportunities. Tomkins has been the show director for Interbike and the Health and Fitness Business expo for the past four years. In the coming year, Interbike Managing Director Pat Hus will fill Tomkins' shoes in both roles, and Interbike has announced plans to hire additional marketing and sales staff.

     "After a long and rewarding tenure with Nielsen, I'm excited to embark on my next challenge. With a successful 2011 show behind us and now with Pat and the new team in place, I feel confident that I'm leaving Interbike and HFB in a great place and in very good hands," said Tompkins of his decision.

     "We appreciate Andy's contributions in navigating Interbike and HFB over the last four years and helping to position the shows for success in the future," said Hus. "We all wish Andy the very best in his future endeavors."

Product News

Revolights coming in March   ...Top
     Coming to the market in March 2012, makers are calling their Revolights system a new spin on bicycle rider safety. Unlike traditional bike lights, Revolights enhance both rider vision and visibility to other vehicles on the road, representing the first fully functional lighting and sighting solution based on a spoke/rim/hub mounted design, says the product webpage.

     Currently on micro-funding website Kickstarter.com, patent-pending Revolights consist of 2 thin aluminum-alloy LED rings that mount directly to each wheel rim just below the brake calipers with a series of rim-specific clips. Power is supplied through a thin wire connected to the hub, where a small, lightweight USB-rechargeable polymer lithium-ion battery is secured by a special bracket. Meanwhile, a small magnet on the fork provides speed and orientation information to the rings.

     So far, clips for the bike lighting system have only been developed for 700c Road Hybrid Bike style rims. Revolights boast easy installation, no ride interference, and double-threat lighting. For more information, visit www.revolights.com/.

Taiwan Company News

Merida's China revenue up 124%   ...Top
     Taiwan's second biggest bicycle manufacturer, Merida, has reported 124% revenue growth from the Chinese market during the first ten months of 2011. Sales and volume in China have doubled from last year's and contributed to more than 25% of the group's profits, achieving sales worth over 300 million renminbi (RMB) in the third quarter alone.

     According to Merida, demand for higher-end bicycles within China has been especially strong since last year, and sales started to peak earlier this year from March. One contributing factor is the rising average unit price of Merida bicycles in the Mainland, now up 13%. The company is currently in the process of increasing its production capacity in China from 50,000 units to 60,000 to meet growing demand.

Foreign Company News

Dahon launches new web address   ...Top
     Dahon has launched new official website address including the word "bikes" （www.dahonbikes.com）, alongside a new URL campaign based around the slogan "dahon+bikes. never one without the other". The folding bicycle giant's effort to refresh its corporate identity is reinforced by the site's new appearance and approach.

     This month's developments complete the first of a four-phase plan; the next step in February will introduce a structural redesign of the site, including multi-lingual functionality and an overhauled navigational design. Phases III and IV will implement a secure login area for dealers, distributors and members of the media, an interactive community network, a dealer locator and online support. The project is expected to wrap up in September 2012.
Lezyne's partnership with Gracia continues ...Top
Lezyne announced earlier this week that the brand's partnership with renowned French downhill racer Cedric Gracia of the CG Racing Brigade will continue through the 2012 season. "Cedric is a great athlete to work with and a lot of fun. He has really helped to spread Lezyne's message of Engineered Design around the world. We are stoked to continue working with him," said Patrick Ribera-McKay, Lezyne's Worldwide Marketing Manager. As a member of the Lezyne Ambassador Team, Gracia has been promoting Lezyne hand pumps, floor pumps, tools, tire repair, and hydration since 2009, in addition to working with the brand's product development team to aid in the development of new innovations this year.
Patrick Morewood introduces PYGA   ...Top
     Three-time South African downhill champion Patrick Morewood is following up his departure from Morewood Bikes earlier this year with the launch of a new bicycle manufacturing brand: PYGA Industries. Though not scheduled to launch until May of next year, PYGA's first designs - a 110mm 29" trail bike and a 29" hardtail - will premiere in late January. In addition, a third surprise design is in the works.

     "I've been hard at work these last few months dreaming up what I want to create and build. I'm really excited about this fresh start and getting to build new bikes," said Morewood in a Bike Radar report. "We will build bikes that above all else work exceptionally well. My belief remains: function first, then form. This is the heart of PYGA Industries." According to Morewood, the separation from his namesake brand and subsequent entry into the trail bike scene is fueled in part by changes in his personal life. "Starting a family and being out of the racing scene, I find myself riding with friends more and more. I spend more time on the trail than I do on race tracks, so that's my focus right now. I'd like to say that I build top-level bikes that are made for riders. Sure you can race them too, and they'll race well, but if you use them every day it'll make me even happier."
Fiend BMX gains UK & Canada distribution   ...Top
     Fiend BMX - maker of frames, handlebars, seats, t-shirts and hats - has partnered with distributors Seventies in the UK and Ten Pack in Canada.

     A company statement says: "Fiend would like to announce that our parts will be available to shops in Canada and the UK shortly, just in time for the Holidays. We have selected Seventies (UK) and Ten Pack (Canada) as our distributors for those countries and we're stoked that they're standing behind us and believe in Fiend. Have your local shop contact them to get the goods." Even though the Fiend brand was introduced by multiple-X games gold medalist Garret Reynolds only months ago, the name has already gained the attention of BMX enthusiasts via a short promo video featuring street riding by Reynolds and famous riders Ty Morrow, JJ Palmere, Colin Varanyak and Kevin Vannauker.

Wheel Giant News!

The most complete and accurate bicycle buying guide - TBS   ...Top
     Taiwan Bicycle Source (TBS) is international buyers' most trusted guide to the Taiwan bicycle industry. Providing annually updated, comprehensive directory information alongside complete product catalogues, TBS enjoys an added boost from Wheel Giant's extensive marketing network, active trade show presence, and outstanding relationships with foreign trade magazines.

     Available in original volume form and as a leaner and meaner Pocket Issue, TBS features a unique icon index and is searchable by manufacturer name, product or location. To make our guide more legible, we have analyzed all related information in the bicycle field and presented it in an easy-to-read format for business persons foreign and Taiwanese alike. In addition, all the information buyers rely on from TBS can now be found in convenient e-book form - just visit our website and download the TBS E-Catalog free of charge at www.biketaiwan.com/database/ebook.asp. Furthermore, TBS apps for iPad and Android Pad users will launch next year. Over the course of the past fifteen years, buyers and suppliers alike have come to rely on TBS as Taiwan's premiere envoy for the international cycle industry. TBS is the globe's most authoritative, complete and accurate purchaser's guide to Forumosa, and serves as the ultimate platform for local sources seeking to put their products on the map.
The best consumer marketing tools in Greater China - Cycling Update & Bicycling ...Top
Aiming at the cycling public and consumer bicycle market in the Greater China region, Wheel Giant introduced a trial issue of the recreational cycling magazine Cycling Update in December 2001 and Bicycling in 2010. These multifaceted consumer magazines feature bicycle repair DIY, health forms, competition activities, and profiles of ultimate bicycles, etc. Cycling Update and Bicycling encourage people to go outdoors, experience nature, and enjoy the fun of bicycling. After its formal launch in April 2002, Cycling Update has been distributed on a bimonthly basis throughout the Chinese-speaking areas of Taiwan, China, Hong Kong, and Southeast Asia. Bicycling has been distributed on a bimonthly basis throughout the Chinese-speaking areas of China and Hong Kong. They are currently the only consumer marketing tools of their kind in the Greater China area. Cycling Update and Bicycling are periodicals containing chiefly bicycle sports, outdoors recreation, and product information. Bicycle sports information includes world-class and Asian MTB and road racing reports, plus articles on how to train that provide correct knowledge to both neophyte and advanced riders. Bicycle recreation information includes introductions to routes suggested by local recreational cycling clubs and reports on bicycle travel in China and worldwide. Bicycle product information includes reports on newly-introduced products, advertisers' showcase products, and other in-depth product profiles, test reports, and product comparisons. See www.cycling-update.info and www.cycling-update.cn
2012 World Bicycle Exhibitions ...Top
* 02/24 - 02/26: Velo Park / Moscow * 03/02 - 03/04: VELO BIKE / KYIV * 03/07 - 03/10: Taipei International Cycle Show / Taipei * 04/26 - 04/29: The China International Bicycle Fair / Shanghai, China * 07/26 - 07/29: 2012 Asia Bike Trade Show / Nanjing * 08/16 - 08/19: ISPO BIKE / Munich * 08/29 - 09/01: Eurobike / Friedrichshafen, Germany * 09/19 - 09/21: Interbike / Las Vegas, USA * 10/04 - 10/07: Bike Brno - International Bicycle Trade Show / Brno , Czech * 10/19 - 10/21: Cycle Mode International Show / Tokyo, Japan * 11/13 - 11/16: Taichung Bike Week / Taiwan

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