A Chinese Consumer Cycling Magazine. Wheel Giant publishes the only publication aimed at the Chinese-speaking consumer bicycle market since 2002. The magazine's content consists of roughly 50% product and consumer information, 25% recreation and travel, 15% racing and activity reports, and 10% bicycle education and maintenance DIY. In addition, our bicycle recreation website, www.cycling-update.info, publishes Cycling Update E-Newsletter. The wealth of multifaceted content featured in consumer magazine Cycling Update makes it an unparalleled publicity tool for marketing in Taiwan and market development in China.

TAIWAN:
All chain bookstores, including Kingstone, Senseio, Hess, and Eslite, and other individual book stores Specialized bicycle shops and other outdoor recreation stores, including Giant, Merida, and KHS Bicycle associations, clubs, college and university libraries, and city and county libraries Sponsors and publicists of large and medium-sized domestic cycling activities and competitions

HONG KONG & MACAO:
Local bicycle stores
Sales agents

CHINA:
Giant China is responsible for nationwide distribution through its more than 1,000 bicycle stores. We are expanding our sales channels in 2010, and Cycling Update will soon be available in many other outlets. Cycling Update is also distributed through local cycling clubs and individual enthusiasts, and reach regional bicycle industries via provincial and municipal bicycle associations. We are currently increasing promotion among provincial and municipal bicycle teams and associations.

OTHER AREAS:
Cycling Update is also distributed through local import agents in areas of Southeast Asia where Chinese is spoken (including Vietnam, Malaysia, Singapore, Indonesia, and Thailand).
Language: Traditional Chinese
(Focus more on Taiwan Market)
Year Established: 2002
Frequency: Eight times a year
Circulation: 40,000 copies