Recent years in China have marked an explosion in cycling enthusiasts. Hence, the market for higher quality bikes, parts, and accessories is increasing rapidly. Since Wheel Giant entered the China market over 20 years ago, many readers and industry people have suggested that we publish a simplified version of our consumer cycling magazine in China. So when the ECFA (The Economic Cooperation Framework Agreement) formally took effect in June, Wheel Giant launched Bicycling, a new consumer magazine in simplified Chinese. First introduced in October 2010, and published six times a year, it features information about cycling in China, and offers a platform for companies to showcase their products. China is the biggest market for bicycle consumption in the world. The publication of Bicycling will promote China's well-known brands and high-end products. It will thereby foster not only a recreation & leisure market, but also a new nationwide pastime and culture. Bicycling is your key to unlocking the vast China bike market.

Language: Simplified Chinese
(Focus more on China Market)
Year Established: 2010
Frequency: bimonthly
Circulation: 45,000 copies