About Wheel Giant

After more than two decades working side-by-side with the cycle industry to promote growth, we at Wheel Giant have a clear understanding of the industry's needs and expectations, and we have established a deep mutual rapport and sense of unity.

Because we understand what we need to do, we are constantly pushing ourselves to get even better. We look for growth in stability, and seek to make breakthroughs in the midst of change. We have earned a reputation for consistent methods and painstaking implementation, and the industry gives us high marks for our attentiveness and professionalism.

We are deeply aware that the media plays an extremely important role in the industry's development. We back our specialized publications, trade show exhibitor services, activities, and market information services with a serious and responsible attitude. We offer comprehensive and diverse publications and service items, and have established a global publishing network. For many years our TBS has been the most professional, comprehensive, and useful buying guide for the global cycle industry.

The Most Comprehensive and Focused Bicycle Multimedia Publisher

"Focus" has always been key feature of Wheel Giant's business attitude. Our main services include publishing and serving as a sales agent for foreign bicycle magazines. To help Taiwan's cycle industry successfully develop world markets, we have been the sales agent in Taiwan for more than 40 specialized foreign bicycle magazines, including the well-known Bicycling, Bicycle Retailer, Mountain Bike Action, Tour, and Mountain Bike. By placing advertisements and supplying information for the industry, we have become local cycle firms' most important partner for globalization.

Whoever controls information is the winner in today's highly competitive markets. To give domestic firms a solid grasp of the newest information and development trends, we began publishing the Chinese-language Bike Market Update in April 1992. Published in China and Taiwan, Bike Market Update has catalyzed the growth of the cycle industries in these regions, while fostering communication and ties between the two. To provide the industry even faster information, we introduced the world's first Chinese-language cycle e-newsletter in April 2000, and this free publication has earned firms' warm praise.

Major ongoing business trends include marketing globalization and language localization. To insure that the world has access to the newest bicycle information from China, Taiwan, and the rest of Asia, we have also introduced an English edition of Bike Market Update. This edition plays a major role in enhancing the global reach and appeal of the Taiwanese/Chinese cycle industry. Our TBS (Taiwan Bicycle Source) provides detailed basic information on Taiwan's bicycle products in a variety of formats (large and small print versions, E-BOOK). TBS offers firms a powerful all-round tool for publicizing and marketing their products, and it is intended to complement exposure via the Internet and prominent international trade shows. TBS lets firms project their products and corporate images throughout markets without boundaries. It's not surprising that TBS has been the global industry's most professional, focused, and useful buying tool for many years.

We know your needs; we have an insider's grasp of market trends. Our extensive, diverse services, including specialized publications, trade show exhibitor services, activities, market information, and our trustworthy professional services, underpin our global publishing network and outstanding reputation. We are convinced that the consumer bicycle magazine Cycling Update - containing a wealth of multifaceted content - will be your best possible publicity tool for marketing in Taiwan and market development in China.