About Wheel Giant

After more than two decades working side-by-side with the cycle industry to promote growth, we at Wheel Giant have a clear understanding of the industry's needs and expectations, and we have established a deep mutual rapport and sense of unity.

Because we understand what we need to do, we are constantly pushing ourselves to get even better. We look for growth in stability, and seek to make breakthroughs in the midst of change. We have earned a reputation for consistent methods and painstaking implementation, and the industry gives us high marks for our attentiveness and professionalism.

We are deeply aware that the media plays an extremely important role in the industry's development. We back our specialized publications, trade show exhibitor services, activities, and market information services with a serious and responsible attitude. We offer comprehensive and diverse publications and service items, and have established a global publishing network. For many years our TBS has been the most professional, comprehensive, and useful buying guide for the global cycle industry.

The Most Comprehensive and Focused Bicycle Multimedia Publisher

"Focus" has always been key feature of Wheel Giant's business attitude. Our main services include publishing and serving as a sales agent for foreign bicycle magazines. To help Taiwan's cycle industry successfully develop world markets, we have been the sales agent in Taiwan for more than 40 specialized foreign bicycle magazines, including the well-known Bicycling, Bicycle Retailer, Mountain Bike Action, Tour, and Mountain Bike. By placing advertisements and supplying information for the industry, we have become local cycle firms' most important partner for globalization.

Whoever controls information is the winner in today's highly competitive markets. To give domestic firms a solid grasp of the newest information and development trends, we began publishing the Chinese-language Bike Market Update in April 1992. Published in China and Taiwan, Bike Market Update has catalyzed the growth of the cycle industries in these regions, while fostering communication and ties between the two. To provide the industry even faster information, we introduced the world's first Chinese-language cycle e-newsletter in April 2000, and this free publication has earned firms' warm praise.

Major ongoing business trends include marketing globalization and language localization. To insure that the world has access to the newest bicycle information from China, Taiwan, and the rest of Asia, we have also introduced an English edition of Bike Market Update. This edition plays a major role in enhancing the global reach and appeal of the Taiwanese/Chinese cycle industry. Our TBS (Taiwan Bicycle Source) provides detailed basic information on Taiwan's bicycle products in a variety of formats (large and small print versions, CD-ROM). TBS offers firms a powerful all-round tool for publicizing and marketing their products, and it is intended to complement exposure via the Internet and prominent international trade shows. TBS lets firms project their products and corporate images throughout markets without boundaries. It's not surprising that TBS has been the global industry's most professional, focused, and useful buying tool for many years.

We know your needs; we have an insider's grasp of market trends. Our extensive, diverse services, including specialized publications, trade show exhibitor services, activities, market information, and our trustworthy professional services, underpin our global publishing network and outstanding reputation. We are convinced that the consumer bicycle magazine Cycling Update - containing a wealth of multifaceted content - will be your best possible publicity tool for marketing in Taiwan and market development  in China.

Wheel Giant's Publications and Services include:

Chinese Bike Market Update (bimonthly)

Information is the most powerful marketing weapon! Aware of the industry's need for professional information, Wheel Giant launched the magazine Bike Market Update in 1992. Today, after more than a decade, Bike Market Update has become a must-read publication for the Chinese and Taiwanese cycle industries. Bike Market Update has consistently served as the industry's leading information medium, while winning accolades for its speed, accuracy, and painstaking professionalism. We provide detailed, in-depth reports on the newest developments and trends in the international bicycle world, letting firms stay abreast of market shifts, new product design currents, the doings of major manufacturers in Taiwan and abroad, international trade show happenings, and the most up-to-date technological information. Equipped with this information, savvy firms are prepared to compete on favorable terms and take advantage of the most promising opportunities. Providing a complete roundup of bicycle news from around the world, Bike Market Update is an indispensable source of valuable knowledge and information for firms in every nook and cranny of the cycle industry!

A New Chinese Consumer Cycling Magazine - Cycling Update

Aiming at the cycling public and consumer bicycle market in the Greater China region, Wheel Giant introduced a trial issue of the recreational cycling magazine Cycling Update in December 2001. This multifaceted consumer magazine features bicycle repair DIY, health forms, competition activities, and profiles of ultimate bicycles, etc. It is hoped that Cycling Update will help Chinese riders, cycling enthusiasts, and even the general public achieve a more active, healthier, and more up-to-date lifestyle.

Cycling Update encourages people to go outdoors, experience nature, and enjoy the fun of bicycling. After its formal launch in April 2002, Cycling Update has been distributed on a bimonthly basis throughout the Chinese-speaking areas of Taiwan, China, Hong Kong, and Southeast Asia. It is currently the best and only consumer marketing tool of its kind in the Greater China area.

"Cycling Update" is a periodical containing chiefly bicycle sports, outdoors recreation, and product information. Bicycle sports information includes world-class and Asian MTB and road racing reports, plus articles on how to train that provide correct knowledge to both neophyte and advanced riders. Bicycle recreation information includes introductions to routes suggested by local recreational cycling clubs and reports on bicycle travel in China and worldwide. Bicycle product information includes reports on newly-introduced products, advertisers' showcase products, and other in-depth product profiles, test reports, and product comparisons.

The magazine's content consists of roughly 50% product and consumer information, 25% recreation and travel, 15% racing and activity reports, and 10% bicycle education and maintenance DIY.

Publication : *Volume: Published as a bimonthly, issued in the middle of odd-numbered months. Approximately 12,000 copies of each issue are published.

*Distribution channels:


e-bmu.gif (11631 bytes)English Version Bike Market Update

Published twice annually, Bike Market Update is a professional bicycle magazine especially targeting trade show visitors. The spring edition is mainly aimed at the Taipei International Cycle Show, while the fall edition is aimed at the major European and American cycle shows. Bike Market Update chiefly provides reports on Taiwanese and overseas Taiwanese cycle firms, plus profiles of new products and competition news. Its primary purpose is to help overseas buyers find out about and locate Taiwanese products, while keeping upon the doings of Taiwanese vendors.

Taiwan Bicycle Company Profile (TBC)

The development of Taiwan's cycle industry can be likened to a huge puzzle that's missing a few pieces. While the industry's current prosperity owes much to the past, until recently no one had systematically organized and published a history of the cycle industry. This is especially a pity because some of the industry's elder statesmen have already passed away, making the collection of historical data even more difficult. Aware of this reality, we embarked on an effort to explore the roots of Taiwan's cycle industry. After interviewing some of the earliest firms and senior industry pioneers, we gradually pieced together an account of the industry's earliest days. We hope that our gradual yet persistent collection and preparation of this data will make Taiwan Bicycle Company Profile (TBC) a leading source of reference material and oral history concerning the development of Taiwan's bicycle industry. We also hope that by sharing these accounts of firms' struggles and original management and marketing strategies with everyone, we will help inspire new thinking and renewed effort to upgrade and improve, eventually revitalizing the industry.

Taiwan Bicycle Source (TBS) + Pocket Issue + CD-ROM

Thanks to our longstanding contact with the cycle industry and deep understanding of its situation, we are very knowledgeable about the needs of international buyers and the industry, and we are extremely well-acquainted with overseas markets. TBS provides detailed basic information on Taiwan's bicycle products in a variety of formats (large and small print versions, CD-ROM).

TBS offers firms a powerful all-round tool for publicizing and marketing their products, and it is intended to complement exposure via the Internet and prominent international trade shows. TBS lets firms project their products and corporate images throughout markets without boundaries. It's not surprising that TBS has been the global industry's most professional, focused, and useful buying tool for many years. Our TBS Pocket Issue is the industry's one and only compact and easy to carry company guide containing detailed basic information on Taiwan's cycle industry and Taiwanese cycle firms overseas. This pocket guide can serve as international buyers' indispensable contact book.

Chinese Bicycle e-newsletter

The Wheel Giant Bicycle e-newsletter Taiwan's first and only professional electronic bulletin exclusively aimed at the bike market. This free publication, which was formally launched on April 6, 2000, is also the world's first Chinese-language bicycle online newsletter! Its purpose is to give Taiwanese, Chinese, and overseas Taiwanese the most up-to-date global cycle news and information in real-time, enabling them to keep up with and digest the freshest knowledge, take advantage of opportunities first, and make the most accurate possible decisions. By introducing the first bicycle e-newsletter in Taiwan, Wheel Giant has helped bicycle firms to stay ahead of their competitors, grasp the big picture, and be always ready to win! The newsletter has won a high praise and a devoted following during its first two years, and has made the sharing and acquisition of information among different firms in the industry much faster and more transparent.

As bicycles' recreational and exercise roles grow increasingly important, we have tried to give more comprehensive and up-to-date information on races and consumer news to Cycling Update readers. We therefore introduced an online version of Cycling Update in 2002. Issued once every two weeks, this publication gives consumers an accurate look at the newest product and race information.

English e-newsletter

Our free English bicycle e-newsletter chiefly reports product information and the doings of Taiwanese and overseas Taiwanese cycle firms. This warmly-welcomed publication is sent to five thousand individuals around the world, and it is an important source of information for international industry personnel.

Sales Agent for more than 40 Authoritative Foreign Bicycles Magazines

Advertising localization is a worldwide marketing trend, and more than a decade ago Wheel Giant became the Taiwan agent for 40 prominent international cycling magazines, including Bicycle Retailer & Industry News, Bicycling, Mountain Bike, Mountain Bike Action, BMX Plus, and Germany's Bike, Tour, and SAZ Bike. In this role we have helped Taiwan's cycle industry design effective marketing and advertising plans, and we have maintained strong ties and sharing of information with bicycle media worldwide. We have thus made a major contribution to globalization and brand development among Taiwanese cycle firms.

International Trade Show Services and Reporting:

Participation in international trade shows is one of the best ways for firms to directly and effectively market and sell their products. Because of this, and to provide Taiwan's cycle industry even more comprehensive marketing services, we have become the Taiwan agent for major trade shows around the world. We are currently the agent for such international shows as America's Interbike (exclusive agent for Taiwan), Mexico's Pan Am Show (exclusive agent for Taiwan), Germany's Eurobike, Italy's EICMA, the Shanghai International Cycle Show (exclusive agent for Taiwan), the Tianjin Cycle Show (exclusive agent for Taiwan), the Guangzhou Show (exclusive agent for Taiwan).

Specialized Bicycles Information Websites:

Aiming at different user types and their different needs, we have established three specialized bicycle information websites for international bicycle buyers, bicycle manufacturers in China and Taiwan, and bicycle consumers and enthusiasts. Our websites are designed to give industry personnel and cyclists worldwide the freshest and most up-to-date information and product news, while also giving Taiwanese a boundary-less marketing tool. Our Chinese websites have become must-see browsing destinations for industry people everywhere.

www.wheelgiant.com.tw Chinese bicycle information website

www.biketaiwan.com English bicycles information and product search engine

www.cycling-update.info Chinese recreational consumer cycling websites

China Office to Serve Taiwanese Cycle Firms

Due to lower labor costs in China and the emerging division of labor across the Taiwan Straits, the majority of Taiwan's bicycle firms have established production facilities in China. To better serve these firms while staying in touch with the Chinese bicycle market and industry, we established offices at Tianjin and Longhua in Guangdong as early as seven years ago. These offices' mission consists of serving Taiwanese firms and collecting information and news for publication in Bike Market Update and our e-newsletters. We recently established an office in Shanghai as we continue to broaden our service scope. In the future, we intend to help Taiwanese perform marketing in China and will keep providing them first-hand information. We hope to pave the road for Taiwanese firms in the domestic Chinese market, while playing the role of a diversified bicycle media provider.

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